Dressmakers and Fashion and What Jane Austen Said of Both

A woman’s dressmaker, or “mantua maker,” as they were often known during the late Georgian era, were essentially paid to know what was the latest fashion trends. Most of us who are obsessed with the era, know something of fashion plates and La Belle Assemblée, but did you know many dressmakers had “fashion dolls” in their shop to allow customers to view the latest fashion in miniature. According to The Hidden Wardrobe, “Before Vogue and before The Sartorialist how on earth did Georgian ladies keep up with the fashions across the Channel?? Meet the Pandoras…the miniature dolls that were sent over from France in the eighteenth century to keep the Georgian fashion pack in the know about the latest trends, in every detail. These dolls were considered to be more accurate than word of mouth. They were invented as a means of conveying costume detail long before the technology of the woodcut and copperplate were available to create the fashion plate….”

Pandora from the Victoria and Albert Museum

Many fashionable women actually owned a pair of these dolls, one dressed grandly, which was known as the Grande Pandore, and one in en dèshabille, known as Petit Pandore. French fashions dolls could be found throughout Europe. Meanwhile, English fashion dolls were shipped to America. Paper dolls were also used to preview one’s choice of wardrobe or coiffure.

Before a new gown was commissioned or sewn, ladies were required to make decisions regarding the type of sleeve, flounces, a train, etc. Ladies sewing a garment at home did not have pattern books available to them. One might find full sized patterns of children’s garments, however. Most women took apart a gown they already owned and used it as the pattern. A dressmaker who hold a piece of paper or fabric up the lady and would shape and cut it. If the dressmaker used fabric in this process, that fabric would become the lining for the dress. A person could also purchase an item/dress to use as the pattern.

White gowns were elegant, but difficult to keep clean. Even colored fabrics could be problematic if not handled properly. The dye would wash away. Informal day wear could customarily be calico, chintz, etc. Evening wear was made from fine muslins, sarsenet, and satin.

A few dressmakers kept a stock of fabric in their shops, but as this was costly for them, this practice was rare. Customers, generally, provided their own fabric, which could be purchased at shop or from door-to-door peddlers, who sold fabric and drapery goods.

Surprisingly, or perhaps not, Jane Austen speaks often of fashion, dressmaking, and the like in her stories and in her letters. Check out these comments from her letters regarding fashion:

“We are busy making Edward’s shirts, and I proud to say I am the neatest worker of the party.” (1 September 1796)

“I have made myself two or three caps to wear of the evenings since I came home, and they save me a world of torment as to hair-dressing.” (1 December 1798)

“I believe I shall make my new gown like my robe, but the back of the latter is all in a piece with a tail, & will 7 yards enable me to copy it in that respect?” (18 December 1798)

“I cannot determine what to do about my new Gown; I wish such things were to be bought ready made.” (25 December 1798)

“But I will not be much longer libelled by the possession of my coarse spot, I shall turn it into a petticoat very soon.” (25 December 1798)

“It is to be a round gown, with a jacket and a frock front, to open at the side. The jacket is all in one with the body, and comes as far as the pocket holes –about half a quarter of a yard deep, I suppose, all the way round, cut off straight at the corners with a broad hem. No fulness appears either in the body or the flap, the back is quite plain–and the side equally so. The front is sloped round to the bosom and drawn in, and there is to be a frill of the same to put on occasionally when all ones handkerchiefs are dirty, which frill must fall back. She is to put two breadths and a half in the tail, and no gores–gores not being so much worn as they were. There is nothing new in the sleeves; they are to be plain, with a fulness of the same falling down and gathered up underneath. Low in the back behind, and a belt of the same.” (January 1799)

My cloak is come home, I like it very much, and can now exclaim with delight, like J. Bond at hay harvest, ‘This is what I have been looking for these three years.’ I saw some gauzes in a shop in Bath Street yesterday at only fourpence a yard, but they were not so good or so pretty as mine. Flowers are very much worn, and fruit is still more the thing. Elizabeth has a bunch of strawberries, and I have seen grapes, cherries, plums, and apricots. There are likewise almonds and raisins, French plums, and tamarinds at the grocers’, but I have never seen any of them in hats. A plum or areengage would cost three shillings; cherries and grapes about five, I believe, but this is at some of the dearest shops.” (2 June 1799)

“I am quite pleased with Martha and Mrs Lefroy for wanting the pattern of our Caps, but I am not well pleased with Your giving it to them.” (2 June 1799)

“Though you have given me unlimited powers concerning Your Sprig, I cannot determine what to do about it, & shall therefore in this & in every future letter continue to ask you for further directions.” (11 June 1799)

“Mary has likewise a message—. She will be much obliged to you if you can bring her the pattern of the Jacket & Trowsers, or whatever it is, that Eliz[abe]th’s boys wear when they are first put into breeches—; or if you could bring her an old suit itself, she would be very glad.” (22 January 1801)

“I shall want two new coloured gowns for the summer, for my pink one will not do more than clear me from Steventon. I shall not trouble you, however, to get more than one of them, and that is to be a plain brown cambric muslin, for morning wear; the other, which is to be a very pretty yellow and white cloud, I mean to buy in Bath. Buy two brown ones, if you please, and both of a length, but one longer than the other–it is for a tall woman. Seven yards for my mother, seven yards and a half for me; a dark brown, but the kind of brown is left to your own choice, and I had rather they were different as it will be always something to say, to dispute about, which is the prettiest. They must be cambric muslin.” (25 January 1801)

“Gores not being so much worn as they were…” (6 May 1801)

“I find my straw bonnet looking very much like other people’s, and quite as smart. Bonnets of cambric muslin on the plan of Lady Bridges’ are a good deal worn.” (6 May 1801)

“Mrs. Tilson’s remembrance gratifies me, & I will use her patterns if I can; but poor Woman! how can she be honestly breeding again! (1 October 1808)

“[H]ow is your blue gown?—Mine is all to pieces.—I think there must have been something wrong in the dye, for in places it divided with a Touch.—There was four shillings thrown away.” (7 October 1808)

I am to be in Bombazeen & Crape, according to what we are told is universal here [Southampton]; & which agrees with Martha previous observation.” (15 October 1808)

“I can easily suppose that your [Cassandra’s] six weeks here will be fully occupied, were it only in lengthening the waist of your gowns.” (17 January 1809)

“Your letter came just in time to save my going to Remnants, & fit me for Christian’s where I bought Fanny’s dimity. I went the day before (Friday) to Laytons as I proposed, & got my Mother’s gown, 7 yds at 6/6.” (24 May 1813)

“I learnt from Mrs Tickar’s young Lady, to my high amusement, that the stays now are not made to force the Bosom up at all;—that was a very unbecoming, unnatural fashion. I was really glad to hear that they are not to be so much off the shoulders as they were.” (15 September 1813)

“I am glad you like our caps—but Fanny is out of conceit with hers already; she finds that she has been buying a new cap without having a new pattern, which is true enough.” (23 September 1813)

“Miss Chapman’s name is Laura & she had a double flounce to her gown. —You really must get some flounces. Are not some of your large stock of white morn[in]g gowns just in a happy state for a flounce, too short?” (14 October 1813)

“I have determined to trim my lilac sarsenet with black sattin ribbon just as my China Crape is.” (6 March 1814)

“I have been ruining myself in black sattin ribbon with a proper perl edge; & now I am trying to draw it up into kind of Roses, instead of putting it in plain double plaits.” (7 March 1814)

“I wear my gauze gown today, long sleeves & all; I shall see how they succeed, but as yet I have no reason to suppose long sleeves are allowable.” (9 March 1814)

“Mrs Tilson had long sleeves too, & she assured me that they are worn in the evening by many. I was glad to hear this.” (9 March 1814)

“I am amused by the present style of female dress; —the coloured petticoats with braces over the white Spencers & enormous Bonnets upon the full stretch, are quite entertaining. It seems to me a more marked change than one has lately seen. — Long sleeves appear universal, even as Dress, the Waists short, and as far as I have been able to judge, the Bosom covered. —I was at a little party last night at Mrs Latouche’s, where dress is a good deal attended to, & these are my observations from it. —Petticoats short & generally, tho’ not always, flounced. —The broad-straps belonging to the Gown or Boddice, which cross the front of the Waist, over white, have a pretty effect I think.” (2 September 1814)

Molland’s Circulating Library

Women in World History Review

For more of Austen’s wit and wisdom, I might suggest The Letters.


About Regina Jeffers

Regina Jeffers is the award-winning author of Austenesque, Regency and historical romantic suspense.
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1 Response to Dressmakers and Fashion and What Jane Austen Said of Both

  1. Jennifer Redlarczyk says:

    As always I love your blog posts. I have often wondered about the dress makers and how many women could actually afford to go to one. I cannot imagine sewing a shirt for my husband by hand. Although I know they did. Which choice do they have. Thanks again for your post.

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