Kobo to Sell eBooks Through Indie Book Outlets

This article comes from CBCNews:Arts and Entertainment. To read the complete article, please visit http://www.cbc.ca/news/arts/story/2012/08/30/kobo-indie-bookstores.html

Kobo has signed a new partnership with U.S. independent booksellers will give loyal indie customers the option of digital reading, while continuing to support their local bookstore.

The Toronto-based, Japanese owned, e-reader company said Wednesday it has struck a deal with the American Booksellers Association to sell its device and its e-books through independent U.S. bookstores.

“It gives us a new demographic, not so much age but in terms of how these people have typically read,” said Todd Humphrey, the company’s executive vice-president of business development.

Through the deal, Kobo is hoping to convert some of those “true blood readers” who may have been reluctant to make the switch to digital reading.


About reginajeffers

Regina Jeffers is the award-winning author of Austenesque, Regency and contemporary novels.
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