This article comes from The Atlantic, to read the entire article, please visit http://www.theatlantic.com/entertainment/print/2012/10/ignore-the-doomsayers-the-book-industry-is-actually-adapting-well/263992/
Ignore the Doomsayers: The Book Industry Is Actually Adapting Well
By Peter Osnos
The fall publishing season is in full swing. There can hardly have been a year with more luminaries atop both the fiction and nonfiction bestseller lists; J. K. Rowling, Michael Chabon, Ken Follett, Junot Diaz, among others, represent literary acclaim and commercial appeal. Diaz (This Is How You Lose Her) is having an especially good run: He is both a National Book Award finalist and a recipient of a MacArthur “Genius” prize. Stephen Colbert, Arnold Schwarzenegger, Neil Young, Bob Woodward, and Salman Rushdie are just a sampling of the nonfiction bestsellers. (For the full array, check out theNew York Times‘s copious five pages of print and e-book listings in the book review, which are supplemented online with “expanded rankings” featuring “more titles, more rankings and a full explanation of our methodology.”) Whatever else may be happening in this tumultuous period of transition in how books are produced and distributed, the sheer range and quality of so many titles is indisputable proof that our marketplace has writers and readers in impressive numbers.For all the complexities that publishing faces, the notion that books are somehow less of a factor in the cultural or information ecosystem of our time doesn’t hold up to the evidence.
Recently, Colin Robinson, a respected founder of a New York-based independent publisher, OR Books, wrote anessay for The Guardian entitled “Ten Ways to Save the Publishing Industry.” The summary paragraph was grim: “Book sales are stagnating, profit margins are being squeezed by higher discounts and falling prices and the distribution of book buyers is being ever more polarized between record-shattering bestsellers and an ocean of titles with tiny readerships.” For the most part, Robinson’s recommendations are common sense: an emphasis on selection, pricing, effective use of the Internet, and a focus on readers by devoting more effort to reaching them directly through social media. Jeremy Greenfield, editorial director of Digital Book World, in a response to Robinson’s manifesto makes a strong case with observations that I generally share: “The publishing industry isn’t a monolithic thing: some publishers are doing well and others are not. … I don’t see an industry that’s flailing—I see one that’s managing a complicated transition much better than would be expected.”