This article comes from Publishers Weekly and introduces the reader to views of the self publishing phenomenon from of the best selling authors in the romance market.
At RWA [Romance Writers of America] in Atlanta, one of the hottest author tracts to follow was the Self-Publishing Tract. This group of workshops, geared to authors thinking of publishing on their own, was standing room only. Interest came from authors in all stages of their careers.
This is feedback from several authors (both traditional and Indie published). The tract was developed by #1 NYT bestseller Barbara Freethy and loaded with top speakers.
To read the complete article, please visit http://blogs.publishersweekly.com/blogs/beyondherbook/?p=8360
From what I have observed for the new self-pub author who is not traditionally published: unless you go on HUGE and lengthy promo blitzes for your self-pub releases (tweets, Facebook, blog tours, et al), the only other thing that gets traction going is quantity.
Evangeline, unless someone is a best seller, even traditionally published authors struggle with marketing issues. Publishing companies have placed more and more of the marketing on the author’s shoulders.