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Amazon’s New York-based book publishing imprint, which is headed by publishing industry vet Larry Kirshbaum, has signed a deal with Ingram to distribute its ebooks to other retailers, paidContent has learned. Amazon and Ingram confirmed the news.

The deal, with Ingram’s digital distribution arm CoreSource, will make the ebooks available to Amazon competitors like Barnes & Noble, Apple and Kobo — though, of course, those competitors won’t be required to stock Amazon titles. The idea of Apple selling Amazon’s ebooks is particularly interesting, given the Department of Justice’s lawsuit against Apple and book publishers for allegedly colluding to set ebook prices.