HarperCollins is to roll out a new global publishing system, which it claims is “one of the largest undertakings of its kind to be implemented by a trade publisher.”

Developed in partnership with Publishing Technology and built on its advance platform, Global Product Manager will enable the unifying of editorial, marketing and business data around the world, widening the reach of HC’s print and digital publications in its core target markets. By integrating systems and assets across the globe, the new system will provide the company with the long-term infrastructure needed to maximize its extensive catalogue of books, ebooks and apps, empowering HC staff to explore current and future content delivery types and business models, while enabling better metadata management to improve discoverability.

The system will be rolled out first in the US, followed by the UK and subsequently Canada and Australia, as well as to the Christian Publishing Division through 2013.